Approaching our 15th Year of Information Collections and Evaluation Reporting!

    Market Segment Analysis
 
  Customer Satisfaction

  Advertising Analysis

Hindsight believes in the value of experience. Our  Market Analysis Program uses industry specific consultants to investigate and report information to you on prospective locations, new markets, old markets, competition, and future growth needs. Our registry of consultants and Hindsight reporters are subcontracted in all areas of North America to collect vital information. This information is processed, reviewed and evaluated by Hindsight Consultants, who than critique and consult you on your goals. All information is given to you in a timely manner.

Hindsight: A Full-Service Marketing Research Firm

Hindsight is a full-service, primary market research firm , specializing in collecting relevant information to produce actionable solutions for clients in any industry. We consult with clients to determine the best methodology to meet their research objectives. We design and implement custom-designed research applications, using both qualitative and quantitative methodologies.

Our philosophy is simple: Provide meaningful, understandable, and useable information to clients.

                         

  Applications of Marketing Research

Hindsight is a full-service marketing research company that develops customized research programs. We utilize both quantitative and qualitative research methods with many applications, some of which include:

For over eleven years, Hindsight prides itself on objective and factual feedback reports - specializing in customer service, merchandising evaluations of CUSTOMER and RETAIL ORIENTED ESTABLISHMENTS.

 

Customer Satisfaction Research

Customer satisfaction research gives customers the opportunity to communicate to a business their experiences, perceptions, and preferences with its products or services. Customer satisfaction surveys reveal whether or not a company is meeting and exceeding its established standards and customer expectations.

Measuring Customer Service Improves Loyalty

Results of customer satisfaction research allows for course corrections in a company’s operations, product, or service to meet customers’ needs. Measuring customer satisfaction enhances current customer loyalty and improves customer retention rates. It demonstrates to customers that the company is committed to meeting their needs and expectations. It also exhibits to employees that customer satisfaction is an important philosophy and goal of their employer.

What Customer Satisfaction Surveys Reveal

  • Buyer behavior with own company and with competitors
  • Attitudes and perceptions about a business/product/service
  • Likes and dislikes about a product/service
  • Future intent to purchase

The Best Methods for Customer Satisfaction Research

Hindsight performs customer satisfaction research to provide clients information that helps them allocate resources to achieve the best possible customer satisfaction levels. We use various marketing research methods - both qualitative and quantitative - to perform customer satisfaction research. The most commonly utilized methods for customer satisfaction research include:

  • Telephone surveys
  • Mail surveys
  • Online surveys
  • Focus groups

                                                        

Advertising Testing and Advertising Effectiveness

With advertising testing (a.k.a. ad testing, creative testing), companies can determine the impact of an advertising campaign. Ad testing assesses media outlets and ad design to determine the channel and message that will result in the strongest impact.

Advertising effectiveness research assesses the impact of an advertising campaign in progress or at the conclusion of its run. Ad effectiveness is determined by measuring an ad campaign’s effect on sales, brand awareness, and brand image.

Advertising Testing Research Reveals…

  • Which ad concepts are most liked and well-received
  • If an ad generates attention
  • If people understand an ad’s intended message
  • Which aspects of the ads consumers like or dislike
  • What changes or modifications should be implemented to the ad campaign to maximize its effectiveness
  • Which advertising mediums should be used to reach the intended target market
  • Consumers’ intent to purchase due to the ads

Issues Addressed Through Advertising Effectiveness Research

  • If people notice, understand, and recall an ad
  • The amount of sales derived from the ad
  • Which aspects of the ads make consumers remember them
  • Consumers’ attitudes, perceptions, and image of your business/product/service due to the ads
  • If people purchased a product/service based on an ad

Custom Advertising Testing and Effectiveness Research

Hindsight designs custom qualitative and quantitative research to study advertising testing and advertising effectiveness. Qualitative research methods work well for ad testing as advertising is in development. Quantitative methods work well for advertising in progress or at the conclusion of an ad campaign. Hindsight provides the analysis that helps clients optimize their advertising efforts, thereby stimulating sales and increasing market share.



  Remember......HINDSIGHT is always 20/20

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HINDSIGHT Phone# (239) 849-2210 e-mail address: hndsight@hndsight.com .  .